Client: Sashikara Pathur
Website Design and Development: Karnatakabest.com
Project Type: News/Media Website (Kannada)
Status: Live (Basic design with high performance)
Stack: WordPress, Lightweight theme, Custom blocks, Cloud CDN, Core Web Vitals optimization

1) Project Overview
CiniKannada.com is a Kannada news portal focused on cinema and entertainment. The client wanted a clean, basic design that loads fast on mobile and is easy for editors to publish multiple updates per day.
Key outcomes
- Minimal, distraction-free layout for better readability in Kannada.
- Optimized for speed on 3G/4G networks.
- Clear category structure for Cinema News, Reviews, Interviews, OTT, and Box Office updates.
- Editor-friendly WordPress backend with reusable patterns.
2) Goals & Success Metrics
- Speed: Largest Contentful Paint (LCP) < 2.5s, Cumulative Layout Shift (CLS) < 0.1, Interaction to Next Paint (INP) < 200ms.
- Usability: 95%+ Lighthouse Accessibility.
- SEO: Proper indexing with NewsArticle schema, XML sitemaps, breadcrumbs, and clean slugs.
- Publishing Speed: Create–publish cycle < 5 minutes for breaking news.
3) Our Approach
- Lightweight Theme & Blocks – Custom block patterns for headlines, summary points, pull quotes, and photo captions.
- Typography for Kannada – Primary: Noto Sans Kannada; secondary: Inter for UI; optimized font-loading (swap + preconnect).
- Color & Layout – Neutral background with strong contrast for headlines; two-column desktop, single-column mobile.
- Performance Tuning – Image compression, lazy loading, preloading key assets, critical CSS, CDN caching, and minimal plugins.
- Editorial Workflow – Category-based templates, reusable cover layout, featured post carousel (optional), and tag discipline.
4) Information Architecture
- Top Nav: Home, Cinema News, Reviews, Interviews, Features, OTT, Photos, Videos, Contact.
- Article Types: Breaking, Feature, Review, Opinion, Photo Story.
- Taxonomy: Categories (primary), Tags (supporting topics, actors, directors).
- URL Pattern:
/category/post-titlewith concise, transliterated slugs where required.
5) Design System
- Fonts: Noto Sans Kannada (content), Inter (UI).
- Scale: H1 32–36px, H2 28px, Body 18–20px for readability.
- Buttons: Rounded, accessible hit area (44px).
- Cards: Soft shadow, 2xl radii, consistent aspect ratios for thumbnails.
- Dark Mode (optional): Reader-first contrast with reduced motion.
6) Performance Engineering
- Image optimization (WebP/AVIF), responsive sizes (
srcset), and lazy loading. - CSS/JS minimization; defer non-critical scripts; no heavy page builders on front-end.
- CDN caching + HTTP/2, preconnect to fonts, DNS-prefetch for analytics.
- Database query reduction via object caching and careful plugin selection.
Monitoring: PageSpeed Insights & Search Console Core Web Vitals.
7) SEO & Discoverability
- Schema.org NewsArticle & BreadcrumbList.
- XML sitemap, robots configuration, clean canonical tags.
- Open Graph & Twitter Cards for rich sharing.
- Breadcrumbs and in-article ToC (optional) for longer features.
- Answer Engine Optimization (AEO): clear Q&A blocks, concise intros, fact boxes.
8) Editorial Toolkit
- Reusable Patterns: Breaking news template, Review box (rating, pros/cons), Cast & Crew table.
- Media Management: Auto-alt generation prompts; image guidelines (landscape 1200×675; portrait for reels).
- Compliance: Copyright-safe images, source attribution fields.
9) Security & Reliability
- Core/Plugin auto-updates, login protection, backups, and role-based permissions.
- Comment spam protection and rate-limiting.
- Privacy policy and cookie notice setup.
10) Results (Initial Benchmarks)
- Mobile PSI: 90–95 on content pages.
- LCP: ~2.1s on 4G median.
- CLS: < 0.05 with reserved media slots.
- Indexing: Fast inclusion via sitemaps and structured data.
(Metrics vary by page weight and network; ongoing monitoring in GSC.)
11) Handover & Training
- Editor handbook (short video + checklist).
- Content calendar template for weekly planning.
- Tag strategy to avoid duplication and cannibalization.
12) What We Delivered
- A fast, basic, and elegant Kannada news site ready for daily publishing.
- Clean codebase with minimal dependencies.
- Clear documentation and on-call support package.
13) Testimonial (Client)
“Karnatakabest.com built CiniKannada.com exactly the way we imagined—simple, fast, and reliable for our daily news.”
— Sashikara Pathur, Owner (cinikannada.com)



